Start here, start ahead of the pack.
Learn How to BE the Candidate Voters Believe In
You feel it, don’t you?
The pull to do more.
The rising voice in your chest saying, “Maybe I should run.”
Candidate School was created for this moment—and for you.
This is not another politics-as-usual playbook.
This is leadership reimagined. Grounded in integrity, built on strategy, and designed to help you become the kind of candidate who doesn’t just run—she resonates.
INTRODUCING
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A 20-Day Fast-Track Course​​
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​​​Candidate School is a full-spectrum training program that guides women step-by-step through the real process of becoming an electable, credible, and values-driven candidate.
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We’re not here to tell you how to pretend to be a politician.
We’re here to coach you into becoming a powerful public servant—the kind voters feel proud to support.​
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The full Candidate School course is packed with 20 mini-lessons, including:
Mindset & Confidence: From imposter syndrome to grounded clarity
Personal Branding: Crafting a message and presence voters trust
Powerful Visibility: Get known in your community—fast
Fundraising: Ask for money with purpose and without fear
Media Training: Speak like a pro on camera and off
Building Your Team: Get the right people on board early
Policy & Power: Turn values into action and voice into legislation
Endorsements, Campaign Strategy, Public Speaking, and more.
Each lesson is designed to be clear, doable, and powerfully effective—no fluff, no jargon, just what you need to lead like a woman who means business—in 20-days.
Candidate School gives women the tools, strategy, and confidence to run a powerful, authentic, and winning campaign—built on clarity, integrity, and real leadership.
What to Expect When You Sign Up
When you join Candidate School, you’ll receive 20 powerful lessons—one per day—delivered straight to your inbox.
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We know your time is valuable, and logging into yet another course portal isn’t always realistic.
That’s why we made it simple: we meet you where you already are—your inbox.
Each morning, you’ll receive a focused, high-impact lesson that helps move your campaign forward, one step at a time.
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You’ll also receive a 160-page printable workbook to organize your thoughts, plans, and campaign strategies.
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By the end of the course, you won’t just have more knowledge—you’ll have a binder full of decisions made, messages clarified, and resources ready to go. Think of it as your Personal Campaign Playbook—a trusted guide you’ll refer to again and again.​
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We answer your burning questions:
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How to Get People to Know, Like, and Trust You
(aka: how to earn their vote)
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How to Get People to Give You Money
(aka: how to inspire belief in your campaign)
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How to Run Clean & Finish Whole
(no shortcuts, no regrets—just integrity-driven leadership)
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How to Manage Money, Policy, & Power
(build the foundation of a strong, sustainable race)
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In the end, you’ll walk away with more than ideas—you’ll have a full campaign toolkit and the confidence to lead with clarity and purpose.
You’re going to dig down deep into your personal stories to find your most compelling public narrative.
I've been here before...
I had so many questions, and nobody to ask.
I created Candidate School because I’ve been exactly where you are—driven to lead, but unsure how to begin.
I built the program I wish I’d had: one that’s clear, supportive, and designed to turn your courage into a confident, winning campaign.
—Diana
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Is this right for me?
This works for women thinking about running for office someday. First-time candidates who want to get it right from the start. Former candidates ready to run again—with better support. Community leaders, activists, educators, and everyday citizens who care. No prior experience in politics required—just the desire to lead with integrity.
If you’re serious about winning your election, care deeply about balancing your personal life with your professional ambitions, are hungry for the insights only season candidates have when it comes to running a clean, efficient, savvy race, that empassions constituents and emboldens donors, then yes, Campaign School is right for you.
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​If you want to lead with grace and manage the core tenets of your position - money, policy, and power with confidence, it pays to gain a deep understanding before you dive in.
Ready to Get Started?
​Click Select to begin your journey with Candidate School. You'll be taken to a secure checkout page to complete your enrollment.​
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Candidate School
795
Valid until canceled
20 Powerful Lessons delivered to your email inbox
Printable 160 page Workbook
A Personal Strategy Call w/Diana
Once you're in, here’s what to expect:
✔ Right away – You’ll receive a welcome email with everything you need to get the most out of the course.
✔ Tomorrow – Your Day One lesson will arrive in your inbox, and you’ll be on your way to running a stronger, more confident campaign.
Candidate School was created for this moment—and for you.
This is not another politics-as-usual playbook.
This is leadership reimagined. Grounded in integrity, built on strategy, and designed to help you become the kind of candidate who doesn’t just run—she resonates.
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It’s that easy. Click Select now and take the first step toward your successful candidacy!
Student Benefits
Beyond candidate-specific mindset work, brand image polishing, fundamentals of managing money, policy & power, Candidate School delivers on Diana's mission to be the personal resource she needed when she ran and won.
Candidate School is easy to work into any schedule. With concise lessons, excellent supporting materials, and a format that is easy to follow and easy on the eyes.
Every lesson builds on the last, and in the end, you have a very clear picture of who you are as a candidate, what your winning story is, and how to best position yourself in the public eye.
Beyond creating a solid personal brand, Candidate School delivers all of the foundational knowledge you'll need to run, win, and start office on the right foot -ahead of the curve.
Take The Next Step Now & Get Ahead!
You get…
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Smart Lessons that give you all of the insights you need to lead.
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Step-by-step training that shows exactly how to work with the public to gain trust.
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Powerful exercises to instantly transform your public speaking impact.
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Done-for-you templates & checklists that speed up your biggest challenges & get you going!
PLUS...
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A FREE One-to-One strategy call with Diana
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Lifetime Access
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Candidate School
795
Valid until canceled
20 Powerful Lessons delivered to your email inbox
Printable 160 page Workbook
A Personal Strategy Call w/Diana
✔ Right away – You’ll receive a welcome email with everything you need to get the most out of the course.
✔ Tomorrow – Your Day One lesson will arrive in your inbox, and you’ll be on your way to running a stronger, more confident campaign.
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Who Will Teach Me?
Meet The Honorable Diana Maldonado, a fierce advocate for empowering women with the insights she wished she'd had as a single mom running for office in 2009. With her unparalleled coaching and guidance, she's here to help you stack the deck in your favor.
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"I’ve created this course to share everything I wish I’d known when I ran for office. Candidate School isn’t just about running a campaign—it’s about becoming a winning candidate.
This course is designed to help you answer key questions, gain essential knowledge, and feel empowered throughout your journey.
Through coaching, teaching, and hands-on exercises, you'll work through concepts, make critical decisions, and build a strong strategy.
By the end, you’ll have the confidence and clarity to take control and run a successful campaign with purpose and direction."​
By day, Diana serves as the Executive Director of a non-profit focusing on non-partisan voter registration. In her free time, she tackles marathons, contributes to best-selling books, and coaches women leaders poised to shape the course of history in our country. And yes, she always saves room for dessert.
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Packed with enormous value...
The Ultimate Candidate Training—Priced for Accessibility, Packed with Value!
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​When you enroll in Candidate School, you're gaining access to the full depth of Diana’s exclusive coaching program—valued at $10,000—at a fraction of the cost. This course delivers expert-level coaching, campaign strategy, and leadership insights in an easy-to-follow, self-paced format.
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Proven Framework – The same strategies and coaching that have helped candidates win their races
Comprehensive Training – Master personal branding, public speaking, fundraising, voter outreach, and more
Campaign Life Balance – Learn how to juggle your race, home life, and well-being
Workbooks & Templates – A 160-page workbook (valued at $147) that becomes your personal campaign playbook
Live Monthly Group Coaching – Get exclusive access to live coaching calls with Diana for a full year (valued at $1,440)
Insider Insights – Gain wisdom from years of political coaching and real-world campaign experience
Clarity & Confidence – Step into your race with a powerful message, a winning mindset, and a clear plan
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You get all of this—a total value of $11,587—for just $795!
A huge savings for game-changing guidance and behind-the-scenes know-how that will elevate your campaign and set you up for success.
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Frequently Asked Questions
Q: I’ve never run for office before—will this course really help me?
A: Absolutely. Candidate School was designed with first-time candidates in mind. We walk you through the fundamentals—like defining your message, raising money, and connecting with voters—so you don’t have to figure it out alone. You’ll learn not only what to do, but how to do it with confidence.
Q: Do I need to know what office I’m running for before I start?
A: Not at all. Many students begin with curiosity—wondering if leadership might be for them. Candidate School gives you the knowledge and perspective to explore your options, so that when you’re ready, you’ll already have a strong foundation.
Q: I’m already in the early stages of a campaign. Is it too late to take this course?
A: It’s never too late. Candidate School lessons are designed to support you at any stage. Whether you’re sketching out your first plan or already on the campaign trail, you’ll find tools that help you refine your strategy, sharpen your message, and strengthen your leadership presence.
Q: What makes Candidate School different from campaign strategy guides or consultants?
A: Campaign staff can run your campaign—but Candidate School is about you, the candidate. We focus on helping you develop the clarity, confidence, and leadership skills that make voters believe in you. Think of it as training for the person at the center of the campaign: you.
Q: How much time will it take to complete the course?
A: The course is delivered in 20 bite-sized lessons straight to your inbox. Each lesson is designed to be manageable—something you can do in the midst of a busy life. By the end, you’ll have a complete workbook you can refer back to as your personal campaign playbook.
Q: What if I’m not sure I can win?
A: Every candidate has doubts—it’s part of the journey. Candidate School doesn’t promise a guaranteed win; it prepares you to run a race you can be proud of. With the right mindset, preparation, and skills, you’ll dramatically increase your chances of success.
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Introducing
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