What is Diana Maldonado’s Candidate School?
Candidate School is the ultimate resource for professional women stepping into the political arena. Unlock the secrets to becoming a powerful, persuasive, and authentic candidate, while winning over the hearts and minds of voters.
You’ll master your candidate identity, plus the art of managing money, policy, and power strategically and ethically.
Join us at Candidate School and elevate your campaign to new heights of success!
Campaign School will help you...
Get ready, because this is wide ranging!
You’re going to dig down deep into your personal stories to find your most compelling public narrative.
You’re going to get crystal clear about what to look for in your first three hires for your campaign staff.
You’re going to learn all about compliance, ethics, budgeting, all the good stuff through the political lens, but even more important, you are going to be an airtight personal brand because you are going to be 100% real, honest, you.
You’ll get a road map that will show you how to talk about yourself, and how to talk to others, in a way that will make them feel at home in your presence. Voters and key players will feel as though they truly know, like and trust you.
How does Campaign School work ?
You get…
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Smart Lessons that give you all of the insights you need to lead.
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Step-by-step training that shows exactly how to work with the public to gain trust.
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Powerful exercises to instantly transform your public speaking impact.
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Done-for-you templates & checklists that speed up your biggest challenges & get you going!
PLUS...
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Monthly Live group coaching calls.
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Lifetime Access
Campaign School's multidisciplinary approach of distilling your talent, ambition, intentions, and goals into a rock-solid personal brand backed by savvy political strategies, gives you what you need to win the minds and hearts of voters, the trust of your colleagues, and the backing from your donors.
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You’ll also get the essential tools every candidate needs to understand the fundamentals of running a solid race.
Is this right for me?
If you’re serious about winning your election, care deeply about balancing your personal life with your professional ambitions, are hungry for the insights only season candidates have when it comes to running a clean, efficient, savvy race, that empassions constituents and emboldens donors, then yes, Campaign School is right for you.
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If you want to lead with grace and manage the core tenets of your position - money, policy, and power with confidence, it pays to gain a deep understanding before you dive in.
This works for professionals ready to jump into politics, & politicians ready to up their game.
What do you get?
This course is created with two big ideas:
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Prepare women to run competitive political races with deep, rich lessons.
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Do not waste their time. Make it accessible, easy to reference, and fast to learn.
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Our Promise to You: We are committed to delivering deep, insightful lessons that enrich your race and provide practical knowledge—efficiently and effectively—so you can focus on what matters most: winning!
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When you sign-up we'll send 20 lessons, one per day, to your email inbox.
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We believe you shouldn't have to log into a special portal just to access this course. So we asked ourselves how best to serve busy women, and the answer was to become a part of something you already do each morning - check your email.
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You'll get 20 lessons + a 160 page printable workbook.
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In the end you'll have the know how and a thick binder of lessons and notes to refer to on your campaign journey. Think of it as your Personal Playbook!
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Topics We Cover
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How to Get People to Know, Trust & Like You
aka: vote for you
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How to Get People to Give You Money
aka: believe in you
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How to Run Clean, & Finish Whole:
no shortcuts, sleep well
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How to Manage Money, Policy, & Power:
foundations of a strong race
In the end, you will have a binder FULL of decisions made, lessons learned, and resources that will carry you into the future.
Student Benefits
Beyond candidate specific mindset work, brand image polishing, fundamentals of managing money, policy & power, Candidate School delivers on Diana's mission to be the personal resource she needed when she ran and won.
Candidate School is easy to work into any schedule. With concise lessons, excellent supporting materials, and a format that is easy to follow and easy on the eyes.
Every lesson builds on the last, and in the end, you have a very clear picture of who you are as a candidate, what your winning story is, and how to best position yourself in the public eye.
Beyond creating a solid personal brand, Candidate School delivers all of the foundational knowledge you'll need to run, win, and start office on the right foot -ahead of the curve.
Who teaches Candidate School?
Meet The Honorable Diana Maldonado, a fierce advocate for empowering women with the insights she wished she'd had as a single mom running for office in 2009. With her unparalleled coaching and guidance, she's here to help you stack the deck in your favor.
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By day, Diana serves as the Executive Director of a non-profit focusing on non-partisan voter registration. In her free time, she tackles marathons, contributes to best-selling books, and coaches women leaders poised to shape the course of history in our country. And yes, she always saves room for dessert.
Packed with enormous value...
The Ultimate Candidate Training—Priced for Accessibility, Packed with Value!
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When you enroll in Candidate School, you're gaining access to the full depth of Diana’s exclusive 12-week coaching program—valued at $10,000—at a fraction of the cost. This course delivers expert-level coaching, campaign strategy, and leadership insights in an easy-to-follow, self-paced format.
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✅ Proven Framework – The same strategies and coaching that have helped candidates win their races
✅ Comprehensive Training – Master personal branding, public speaking, fundraising, voter outreach, and more
✅ Campaign Life Balance – Learn how to juggle your race, home life, and well-being
✅ Workbooks & Templates – A 160-page workbook (valued at $147) that becomes your personal campaign playbook
✅ Live Monthly Group Coaching – Get exclusive access to live coaching calls with Diana for a full year (valued at $1,440)
✅ Insider Insights – Gain wisdom from years of political coaching and real-world campaign experience
✅ Clarity & Confidence – Step into your race with a powerful message, a winning mindset, and a clear plan
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You get all of this—a total value of $11,587—for just $795!
A huge savings for game-changing guidance and behind-the-scenes know-how that will elevate your campaign and set you up for success.
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Join us February 27th and start running like a pro!
Program Sign-up & Dates
Program launches FEBRUARY 2025
Seats go on sale SOON
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Whether you're running next cycle or sometime in the future... this is where you start.
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Commit to your vision, get on our waitlist.
You'll be the first to know when doors open for enrollment + we'll send you a special discount code!
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Waitlist
Ready to grab the leading edge in your campaign?
Curious about the dates and course content? Join our waiting list and news chain here.
