Private Candidate Coaching with Diana Maldonado
Personalized Strategy. Proven Results. Powerful Leadership.
Running for office is one of the most courageous decisions you can make—and one of the most demanding. With the stakes high and the learning curve steep, it’s easy to feel overwhelmed. That’s why I offer Private Candidate Coaching—so you don’t have to do it alone.
This one-on-one coaching partnership is designed to guide you through every stage of your campaign, from the moment you decide to run through election day. Together, we’ll turn your vision into a strategy, your strategy into action, and your candidacy into a campaign that voters believe in.

What You Get with Private Candidate Coaching
When you work with me, you’ll receive personalized, high-touch support through:
-
Weekly 1-on-1 Coaching Calls
Customized, strategic calls to help you move forward with clarity and confidence each week. -
Strategic Campaign Planning
Together, we’ll map out your campaign calendar, define your win number, and build your fundraising and voter outreach plans. -
Personal Message Development
We’ll shape your story, clarify your message, and position you as a compelling, trustworthy leader in your community. -
Fundraising & Finance Guidance
Learn how to confidently raise money, build a donor base, and manage your campaign finances with integrity and skill. -
Voter Engagement Strategy
Master modern approaches to voter contact, digital organizing, and grassroots visibility that convert attention into action. -
Candidate Mindset Coaching
I’ll help you stay focused, resilient, and grounded—especially when things get hard. You’ll have a coach and mentor in your corner every step of the way. -
Full Access to Candidate School Online
You’ll also receive full access to the Candidate School course, including all lessons, worksheets, and tools—a $795 value included at no extra charge.
Our Coaching Timeline (6 Months)
Over the course of six months, we’ll move through key campaign milestones together:
Month 1–2:
-
Campaign foundation & compliance setup
-
Personal brand & messaging
-
Building your inner circle & early fundraising
Month 3–4:
-
Media prep & public speaking support
-
Deep voter outreach strategy
-
Digital campaign strategy
-
Donor engagement & event planning
Month 5–6:
-
Final fundraising push
-
Get-out-the-vote plan
-
Day-of-election strategy
-
Personal presence & leadership in the final stretch

Why a Personal
Campaign Coach?
Research and real-world experience show that candidates who work with a coach are more likely to stay focused, raise more money, and win their elections. You’ll have someone who:
-
Sees your blind spots and helps you navigate them
-
Keeps you accountable to your goals and deadlines
-
Celebrates your wins and helps you learn from your setbacks
-
Guides you through each challenge with confidence and clarity
This isn’t about politics-as-usual—it’s about authentic, values-driven leadership backed by a winning strategy.
Investment & Enrollment
6-Month Coaching Package: $10,000
Payment Option: $1,700/month for 6 months
To schedule your free inquiry call with Diana, fill out the form here.
Limited spaces are available to ensure personalized attention for each client.
Ready to Launch Your Campaign with Confidence?
Let’s work together to build a campaign that reflects your values, energizes your community, and gets results.
Schedule a consultation call to explore whether private coaching is the right next step for your candidacy.

FAQ Section: Private Candidate Coaching

Q: Who is this coaching program best suited for?
A: This program is designed for first-time or early-career candidates running for local, state, or regional office who want dedicated support throughout their campaign. Whether you're in the early planning phase or already declared, this coaching will help you lead with strategy and confidence.
Q: How is this different from Candidate School?
A: Candidate School is a self-paced online course, while private coaching offers weekly one-on-one mentorship, personalized strategy, accountability, and access to insider knowledge specific to your campaign. Coaching clients also receive full access to the Candidate School program for extra tools and structure.
Q: What’s the time commitment?
A: You'll meet with Diana once a week for 60 minutes, with ongoing support via email between sessions. Most candidates spend about 3–6 hours per week working on campaign tasks guided by the coaching plan.
Q: Is this coaching virtual or in person?
A: All coaching sessions are held virtually via Zoom, allowing Diana to support candidates from across the country.
Q: Can I enroll if I haven’t officially declared my candidacy yet?
A: Absolutely. Many clients begin coaching before they announce to build a strong foundation, clarify their message, and ensure they’re campaign-ready when the time comes.
Q: What happens after I apply?
A: Once you submit your application, you’ll be invited to book a free consultation call with Diana to determine fit and explore next steps.

Secure Your Spot in Private Candidate Coaching with Diana Maldonado
Six months of personalized strategy, expert guidance, and one-on-one mentorship to help you run your best campaign yet.
What’s Included:
6 months of private coaching (weekly 1:1 calls)
Email access for guidance between sessions
Campaign strategy & planning templates
Message development & fundraising guidance
Full access to Candidate School online course
Personalized support from an experienced elected official
Your Investment: $10,000 total
Payment Plan Available: $1,700/month for 6 months