Start here, start ahead of the pack.
Learn How to BE the Candidate Voters Believe In
You feel it, don’t you?
The pull to do more.
The rising voice in your chest saying, “Maybe I should run.”
Candidate School was created for this moment—and for you.
This is not another politics-as-usual playbook.
This is leadership reimagined. Grounded in integrity, built on strategy, and designed to help you become the kind of candidate who doesn’t just run—she resonates.
Candidate School: 20-Day Course
Learn How to BE the Candidate Voters Believe In
Candidate School was created for this moment—and for you.
This is not another politics-as-usual playbook.
This is leadership reimagined. Grounded in integrity, built on strategy, and designed to help you become the kind of candidate who doesn’t just run—she resonates.
You feel it, don’t you?
The pull to do more.
The rising voice in your chest saying, “Maybe I should run.”
And the flood of questions that follow:
Where do I even begin?
What if I don’t know enough?
Am I ready for this?
What is Candidate School?
Candidate School is a full-spectrum training program that guides women step-by-step through the real process of becoming an electable, credible, and values-driven candidate.
We’re not here to tell you how to pretend to be a politician.
We’re here to coach you into becoming a powerful public servant—the kind voters feel proud to support.
Whether you’re just thinking about running or you’ve already declared, Candidate School gives you the mindset, tools, and strategy to:
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Define your personal brand and campaign message
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Build visibility and voter trust
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Understand how to fundraise authentically
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Navigate local politics and power structures
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Use policy, presence, and voice to drive impact
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Build a campaign that’s ethical, strategic, and unforgettable
What is Diana Maldonado’s Candidate School?
Candidate School is the ultimate resource for women stepping into the political arena. Unlock the secrets to becoming a powerful, persuasive, and authentic candidate while winning over the hearts and minds of voters.
You’ll master your candidate identity, plus the art of managing money, policy, and power strategically and ethically.
Join us at Candidate School and elevate your campaign to new heights of success!
Campaign School will help you...
Get ready, because this is wide ranging!
You’re going to dig down deep into your personal stories to find your most compelling public narrative.
You’re going to get crystal clear about what to look for in your first three hires for your campaign staff.
You’re going to learn all about compliance, ethics, budgeting, all the good stuff through the political lens, but even more important, you are going to be an airtight personal brand because you are going to be 100% real, honest, you.
You’ll get a road map that will show you how to talk about yourself, and how to talk to others, in a way that will make them feel at home in your presence. Voters and key players will feel as though they truly know, like and trust you.
How does Campaign School work ?
You get…
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Smart Lessons that give you all of the insights you need to lead.
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Step-by-step training that shows exactly how to work with the public to gain trust.
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Powerful exercises to instantly transform your public speaking impact.
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Done-for-you templates & checklists that speed up your biggest challenges & get you going!
PLUS...
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A FREE One-to-One strategy call with Diana
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Lifetime Access
Campaign School's multidisciplinary approach of distilling your talent, ambition, intentions, and goals into a rock-solid personal brand backed by savvy political strategies, gives you what you need to win the minds and hearts of voters, the trust of your colleagues, and the backing from your donors.
You’ll also get the essential tools every candidate needs to understand the fundamentals of running a solid race.
What You’ll Learn
The full Candidate School course is packed with 20 mini-lessons, including:
Mindset & Confidence: From imposter syndrome to grounded clarity
Personal Branding: Crafting a message and presence voters trust
Powerful Visibility: Get known in your community—fast
Fundraising: Ask for money with purpose and without fear
Media Training: Speak like a pro on camera and off
Building Your Team: Get the right people on board early
Policy & Power: Turn values into action and voice into legislation
Endorsements, Campaign Strategy, Public Speaking, and more
Each lesson is designed to be clear, doable, and powerfully effective—no fluff, no jargon, just what you need to lead like a woman who means business.
Is this right for me?
If you’re serious about winning your election, care deeply about balancing your personal life with your professional ambitions, are hungry for the insights only season candidates have when it comes to running a clean, efficient, savvy race, that empassions constituents and emboldens donors, then yes, Campaign School is right for you.
If you want to lead with grace and manage the core tenets of your position - money, policy, and power with confidence, it pays to gain a deep understanding before you dive in.
This works for women thinking about running for office someday. First-time candidates who want to get it right from the start. Former candidates ready to run again—with better support. Community leaders, activists, educators, and everyday citizens who care. No prior experience in politics required—just the desire to lead with integrity.
What do you get?
This course is created with two big ideas:
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Prepare women to run competitive political races with deep, rich lessons.
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Do not waste their time. Make it accessible, easy to reference, and fast to learn.
Our Promise to You: We are committed to delivering deep, insightful lessons that enrich your race and provide practical knowledge—efficiently and effectively—so you can focus on what matters most: winning!
What to Expect When You Sign Up
When you join Candidate School, you’ll receive 20 powerful lessons—one per day—delivered straight to your inbox.
We know your time is valuable, and logging into yet another course portal isn’t always realistic.
That’s why we made it simple: we meet you where you already are—your inbox.
Each morning, you’ll receive a focused, high-impact lesson that helps move your campaign forward, one step at a time.
You’ll also receive a 160-page printable workbook to organize your thoughts, plans, and campaign strategies.
By the end of the course, you won’t just have more knowledge—you’ll have a binder full of decisions made, messages clarified, and resources ready to go. Think of it as your Personal Campaign Playbook—a trusted guide you’ll refer to again and again.
Topics We Cover:
How to Get People to Know, Like, and Trust You
(aka: how to earn their vote)
How to Get People to Give You Money
(aka: how to inspire belief in your campaign)
How to Run Clean & Finish Whole
(no shortcuts, no regrets—just integrity-driven leadership)
How to Manage Money, Policy, & Power
(build the foundation of a strong, sustainable race)
In the end, you’ll walk away with more than ideas—you’ll have a full campaign toolkit and the confidence to lead with clarity and purpose.
Signup Now
Ready to Get Started?
Click Select to begin your journey with Candidate School. You'll be taken to a secure checkout page to complete your enrollment.
Once you're in, here’s what to expect:
✔ Right away – You’ll receive a welcome email with everything you need to get the most out of the course.
✔ Tomorrow – Your Day One lesson will arrive in your inbox, and you’ll be on your way to running a stronger, more confident campaign.
It’s that easy. Click Select now and take the first step toward your successful candidacy!
Candidate School
795
Valid until canceled
20 Powerful Lessons delivered to your email inbox
Printable 160 page Workbook
A Personal Strategy Call w/Diana
Student Benefits
Beyond candidate-specific mindset work, brand image polishing, fundamentals of managing money, policy & power, Candidate School delivers on Diana's mission to be the personal resource she needed when she ran and won.
Candidate School is easy to work into any schedule. With concise lessons, excellent supporting materials, and a format that is easy to follow and easy on the eyes.
Every lesson builds on the last, and in the end, you have a very clear picture of who you are as a candidate, what your winning story is, and how to best position yourself in the public eye.
Beyond creating a solid personal brand, Candidate School delivers all of the foundational knowledge you'll need to run, win, and start office on the right foot -ahead of the curve.
"I've Been There..."
Meet The Honorable Diana Maldonado, a fierce advocate for empowering women with the insights she wished she'd had as a single mom running for office in 2009. With her unparalleled coaching and guidance, she's here to help you stack the deck in your favor.
"I’ve created this course to share everything I wish I’d known when I ran for office. Candidate School isn’t just about running a campaign—it’s about becoming a winning candidate.
This course is designed to help you answer key questions, gain essential knowledge, and feel empowered throughout your journey.
Through coaching, teaching, and hands-on exercises, you'll work through concepts, make critical decisions, and build a strong strategy.
By the end, you’ll have the confidence and clarity to take control and run a successful campaign with purpose and direction."
By day, Diana serves as the Executive Director of a non-profit focusing on non-partisan voter registration. In her free time, she tackles marathons, contributes to best-selling books, and coaches women leaders poised to shape the course of history in our country. And yes, she always saves room for dessert.
Packed with enormous value...
The Ultimate Candidate Training—Priced for Accessibility, Packed with Value!
When you enroll in Candidate School, you're gaining access to the full depth of Diana’s exclusive coaching program—valued at $10,000—at a fraction of the cost. This course delivers expert-level coaching, campaign strategy, and leadership insights in an easy-to-follow, self-paced format.
Proven Framework – The same strategies and coaching that have helped candidates win their races
Comprehensive Training – Master personal branding, public speaking, fundraising, voter outreach, and more
Campaign Life Balance – Learn how to juggle your race, home life, and well-being
Workbooks & Templates – A 160-page workbook (valued at $147) that becomes your personal campaign playbook
Live Monthly Group Coaching – Get exclusive access to live coaching calls with Diana for a full year (valued at $1,440)
Insider Insights – Gain wisdom from years of political coaching and real-world campaign experience
Clarity & Confidence – Step into your race with a powerful message, a winning mindset, and a clear plan
You get all of this—a total value of $11,587—for just $795!
A huge savings for game-changing guidance and behind-the-scenes know-how that will elevate your campaign and set you up for success.
Take The Next Step Now & Get Ahead!
Ready to Get Started?
Click Select to begin your journey with Candidate School. You'll be taken to a secure checkout page to complete your enrollment.
Once you're in, here’s what to expect:
✔ Right away – You’ll receive a welcome email with everything you need to get the most out of the course.
✔ Tomorrow – Your Day One lesson will arrive in your inbox, and you’ll be on your way to running a stronger, more confident campaign.
It’s that easy. Click Select now and take the first step toward your successful candidacy!
Candidate School
795
Valid until canceled
20 Powerful Lessons delivered to your email inbox
Printable 160 page Workbook
A Personal Strategy Call w/Diana
Weekly
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